How To Increase Brand Awareness Top 10 Strategies

2025-01-28 guide

From Beauty Business To Brand Boss With These 10 Tips

Customers can order online, earn rewards, and receive personalized offers, ensuring a smooth journey across platforms. Patagonia, an outdoor apparel company, openly supports environmental causes. Its campaigns, such as “Don’t Buy This Jacket,” encourage sustainable purchasing habits, aligning with its eco-conscious audience. Engaging content entertains by capturing attention, sparking curiosity, and encouraging interaction through storytelling, humor, or compelling visuals. It also fosters a deeper connection with your audience by addressing their pain points and offering solutions in an authentic way. From your mission statement to your visual design and voice, consistency ensures people instantly recognize your brand wherever they encounter it.

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She is a fictional salesperson who embodies the friendly and helpful nature of the company—thereby strengthening brand awareness and recall for Progressive Insurance. Canva does this brilliantly by not only providing a Quamly Corp design tool but also offering free courses and other valuable content that ranks well in Google. In addition, look to incorporate different formats into your content strategy, like videos and webinars.

• People are often surprised that we give our merchandise away for free, but it’s an important way to raise brand awareness offline.
• With 2020 coming to an end, we want to give you some time-tested strategies for generating brand awareness in 2022.
• So, your logo, brand colors, typography, and other design elements that form your brand’s visual identity should be distinct and consistent across all platforms.
• Brands that provide personal, collective, and marketplace benefits have a 46% higher “share of wallet”, or higher spend on a product.

You also have to take into account brand reputation and brand trust. Customers who know a brand are more likely to interact with it. The more often they interact with it, the more they trust it. In other words, awareness of the brand bonds customers to it, and customer loyalty has a direct impact on your revenue. Word-of-mouth marketing thrives, and consumers rely on family and friends’ recommendations. Strong brand awareness can have tangible effects on your business performance.

For a larger business, your brand story might be a conglomeration of your mission statement and your history. Don’t get hung up on your ideas of what values have to be. This isn’t all about doing charity work or making corporate donations (although those can certainly be aspects of how you live your brand values). This is more about defining what you stand for as a brand and how you embody that in your interactions with everyone from customers to employees.

IKEA’s continued success as a global furniture retailer is, in part, thanks to cute marketing concepts like this. One ad featured a mother puking while her child tried to play with her. After wiping the vomit off her mouth, she negligently rubbed her hand on the sofa. The ad then highlighted that the couch is machine washable, emphasizing that IKEA products endure life’s challenges. Language-learning app Duolingo pulled a memorable stunt for the 2023 April Fools’ Day.

It maintains consistent branding with its unique green color and logo across all outlets and packaging. A unified look, feel, and messaging across all platforms enhances brand awareness by making your brand easily recognizable and memorable. A clear, consistent message strengthens your brand’s image. This includes your taglines, product descriptions, ad copy, and all other communications. Strong brand awareness contributes significantly to your brand equity.

Hubspot’s Content Strategy

Brand awareness is measured using a combination of quantitative and qualitative metrics to see how well your marketing efforts are working over time. Halfof Americans aged listen to podcasts regularly — yes, that’s 1 in every 2 people. There’s no doubt podcasts play an important role in our lives… and marketing efforts.

Whether sponsoring a local event, a major conference, or an online summit, brands can build credibility and trust through association. Sponsorships also allow businesses to showcase their expertise, create networking opportunities, and reinforce their presence in the industry. Aligning with the right causes strengthens brand identity while building trust and loyalty among consumers.

In order to scale growth, your cost per acquisition must be less than your average lifetime value per customer. Brand awareness and recognition help improve both those metrics. An annual whitepaper or industry report that B2B or B2C readers will deem to be a must-read is another fantastic way to cement your brand’s place as an industry voice. Around this, see if your expert executives can appear on panels, give trade show keynotes, run events, or make podcast appearances peppered throughout the year.

Sponsor Events (or Run Your Own)

This happens when your company becomes so widely known for what you sell that the product becomes synonymous with your company name. You might have heard statements like “Did you Google that? Engaging in collaborative campaigns, co-hosting webinars or collaborating with complementary businesses will help you in developing relevant content and boosting your brand awareness. Partnerships are a splendid way to increase your brand awareness and reach by utilizing one another’s audiences. Produce informative and pertinent content that speaks directly to the interests of your audience through content marketing.

ServiceNow, a software company focused on helping enterprise brands manage digital workflows, takes a different approach. Once you find your brand voice, it can be a prime opportunity for connecting with followers and letting them know exactly who you are. Consider how you can comment on industry trends and happenings from your point of view. Keep up with industry publications and research to see where you can insert your brand’s POV.

Personally, I don’t like seeing text messages from brands. For example, I was upsold to buy a phone by EE when they gave me a cold call. So there are opportunities or certain industries where cold calls might work. This is my favorite example of what a brand’s product should be. It should make people become obsessed with your product that they just want to spend time on it. Whether it’s a software, whether it’s chocolate, whether it’s clothes, whatever it is, you need to have a brand product or there is no brand authority.