WHEN IT COMES TO STRINGS AND ACCESSORIES, Super-Sensitive Musical String Co. is in perfect harmony with your needs. Because at the heart of our commitment to quality is a dedication to understanding the unique needs of musicians. Itâ€™s how the first Red Label string was made back in 1930, and why itâ€™s still the leading educational student string today.
The proud history of the Super-Sensitive Musical String Co.Â® has always been collaboration between manufacturing and musicians. From its beginning in 1930, founder Ed Wackerle knew that in order for his company to be a success, he would have to gain the acceptance of musicians. Mr. Wackerle started what is known today as our Endorser Panel. He started the company out of frustration with the quality of strings being offered. From his frustrations and his many contacts with musicians, he developed a stainless steel string known as the Red LabelÂ® brand. Still as the flagship of our company today, the Red LabelÂ® brand is the string of choice by most educators for beginner and intermediate players.